Stop Winging It

Stop Winging It: 5 Ways to Actually Prepare for a Networking Event

Let’s face it—most of us have been guilty of showing up to a networking event without much of a plan.

Maybe you remembered your business cards, maybe you didn’t. Maybe you thought you’d “see how it goes.”

And maybe, just maybe, you left wondering whether it was really worth it.

Remember what they say, Fail To Prepare, Prepare To Fail…

At Simply Business Club, we believe in making networking count. And that means leaving the guesswork behind and stepping into the room prepared, confident and ready to make meaningful connections.

If you’re tired of winging it and want to get real results from your next event, here are five ways to actually prepare and walk away with more than just a complimentary coffee.

1. Set a Clear, Achievable Goal

Before you even book your ticket or iron your shirt, ask yourself: What do I want to get out of this event?

Are you there to:

• Meet potential clients?
• Find a new supplier?
• Get feedback on a business idea?
• Raise awareness about a new service?
• Simply get more comfortable talking about your business?

Setting a goal—even a small one—can completely shift the way you approach conversations. You’ll be more focused, more intentional, and more likely to follow up with people who matter to your business.

Top tip: Write your goal down and keep it in your pocket or phone notes. Revisit it after the event to reflect on whether you achieved it.

2. Perfect Your Introduction (Then Practise It)

Networking isn’t just about handing out business cards—it’s about starting conversations that stick. So when someone asks, “What do you do?”, you need more than a generic answer like, “I’m in marketing” or “I run a consultancy.”

Craft a short, engaging elevator pitch that:

Clearly explains what you do

• Highlights the value you offer
• Is easy to understand (even for someone outside your industry)

For example:

“I help small businesses grow their audience and generate leads through simple, effective marketing strategies.”

Avoid jargon, rehearse it a few times, and—most importantly—make it sound natural. This intro is your hook. Make it one they’ll remember.

3. Do Your Research

If the event has a guest list or attendee directory, take a few minutes to scan through it. Is there someone you’d like to meet? A business you’ve been meaning to connect with? A speaker whose work you admire?

Do a bit of light research:

• Check out LinkedIn profiles
• Visit company websites
• Note down names and any talking points

When you introduce yourself, being able to say “I saw your recent article on X” or “I noticed you work with Y industry—I’d love to learn more about that” shows that you’re prepared, engaged and genuinely interested.

It might sound small—but it makes a big impact.

4. Pack Smart: Bring the Right Tools

Networking isn’t just about what you say—it’s also about what you bring. Think of it like packing for a business day out. You want to be ready for every opportunity, without carrying a suitcase.

Here’s a quick checklist:

• Business cards (yes, people still use them!)
• A pen and notebook (or digital notes app)
• Fully charged phone (and maybe a portable charger)
• LinkedIn app ready to go
• A branded QR code linking to your website or portfolio
• Product samples or promo materials (if relevant)

And don’t forget your outfit. Dress in a way that represents your brand—but more importantly, makes you feel confident and comfortable. You’re your own best advert.

5. Don’t Just Leave It There—Follow Up!

This is the step that most people skip—and it’s where the real networking happens.

After the event, take time to:

• Connect on LinkedIn with a short personalised message
• Drop a quick email saying how great it was to meet them
• Suggest a coffee, Zoom call or future catch-up
• Mention something specific you spoke about to jog their memory

Following up isn’t about selling straight away—it’s about continuing the conversation, building trust, and keeping your name front of mind. That’s how you turn a quick chat over coffee into a lasting professional relationship.

Bonus tip: Set a 24-hour follow-up rule. While it’s still fresh in your mind (and theirs), reach out!

Final Thoughts: Let’s Ditch the Guesswork

At Simply Business Club, we create welcoming, inclusive networking events across Kent and the South East where small business owners, freelancers and professionals can actually connect. Whether you’re a seasoned pro or brand new to the scene, you’ll find a supportive space to grow your network—and your confidence.

So next time you’re heading to one of our events, leave the winging-it mindset at home. Come prepared. Be intentional. And get ready to make connections that matter.

Simply Business Club invite you to attend one of our weekly Face-to-Face and Online Business Networking meetings.

At Simply Business Club, our networking meetings are designed to support authentic relationships and meaningful business growth. Whether you’re looking to promote your products or services, share your ambitions, or form long-term partnerships, our events offer the ideal platform to connect and thrive.

We create a friendly, inclusive atmosphere where collaboration happens naturally. By networking across a wide range of industries and learning from like-minded business professionals, you’ll discover fresh opportunities, gain valuable insights, and contribute to the success of both your business and the wider SBC community.

Get in touch with Simply Business Club today and take the first step in your business networking journey.